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Digital Transformation
Strategy, roadmap, maturity and change, in one track.
- Digital Strategy Development
- Digital Transformation Roadmap
- Digital Maturity Assessment
- Change Management
- Capability Prioritisation
- RFP Definition and Optimisation
Where our team built its experience: Microsoft, SAP, IBM, EY, IFS, Pfizer, EFG Hermes, Beltone Financial, Mubasher, Thndr, Creditor Financial Technology, 3anuta Microfinance, Benchmark Investments, UptimeAI, InTheKloud, Link Development, OMS, Opus Talent Analytics, CleanSlate Centers, Vetwork. Advised and delivered for: Etisalat, GIZ, alBaraka Bank, Housing and Development Bank, AmCham Egypt, Noventiq, QuickWins.
Independent advice that aligns business and technology on one roadmap, so the teams and vendors you choose deliver the goals you set.
Deep in technology. We start with your business.
Goals first.The right technology follows.
We join only the phase where you need us. Before, during or after your project. Each stage has its own outcome.
01 Before the project
We set the direction before money is committed: where you stand, what to do first, and what it should cost.
OutcomeA funded plan, a target architecture and a vendor choice you can defend to the board.
02 During the project
We monitor and assess delivery teams to ensure honest delivery against the plan, leading the teams, reviewing and reporting what they produce.
OutcomeDelivery that stays honest to the plan, with quality and risk under control.
03 After the project
We close the engagement on evidence: what was delivered, whether it works, and whether it paid off.
OutcomeEvidence that the investment paid off, and a clean handover to the teams that run it.
We know the technologies, the market trends and your line of business. We start from your goals and choose the technology that serves them. Technology is the tool, not the goal.
We hold no implementation mandate, so selection advice carries no commercial interest of ours.
Tracks are scoped to a decision your board can act on, with the evidence behind it.
Specialists join the engagement for the part of the work that needs them.
Five tracks, each scoped to end in a decision your board can act on.
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Strategy, roadmap, maturity and change, in one track.
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Data as an asset the business can actually run on.
03
From readiness to governed production.
04
Stack, selection, compliance and the practices around them.
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Strategy, security, resilience and cost.
We think it through, so you can decide.





Customer & partner
Customer & partnerPartners Team

Chief Executive Officer
Over two decades in fintech and consulting, from EFG Hermes development to Microsoft Consulting Services delivery across the Middle East.
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Chief Digital and Data Officer
Sixteen years at Microsoft across data platform, cloud architecture and digital advisory, in a 25 year technology career.
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Chief Technology Officer
Two decades of trading and brokerage engineering, from EFG Hermes and Beltone Financial to running his own cloud company.
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Chief Growth Strategist
Almost twelve years of high net worth sales at EFG Hermes, now managing director across fintech and microfinance.
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Head of Development Consultancy
Fifteen years building enterprise and trading software, from EFG Hermes to heading software development at Beltone Financial.
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Board Member
Over nineteen years in enterprise technology, from Microsoft and SAP to Vice President for the Middle East and North Africa at IFS.
Full profileA software house operating in Egypt and the USA since 2014. InTheKloud owns 30 percent of THNK Consultancy, which is why our implementation advice stays unbiased.
inthekloud.comA short, structured assessment tells you where you stand and what to do first.
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